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Regional networks for marketing and diffusion of energy services and energy management systems in competitive energy markets

Panel: Panel 2: Technologies and Products (innovation, marketing, market transformation)

Authors:
Rolf Schwarze, Pesag AG Paderborn
Stephan Ramesohl, Wuppertal Institute for Climate Environment Energy

Abstract

The paper describes the successful cooperation of the regional electricity utility PESAG AG with small and medium sized enterprises (SME) in the field of energy efficiency services. Experiences from realised energy conservation projects illustrate the mutual benefits for the customer (lower energy costs) and the utility (customer satisfaction and lasting relations). In the context of the recent liberalization of European energy markets, the positive example of the PESAG's Energy Efficiency Partnership indicates promising opportunities for utilities, to stimulate energy conservation in SME, to contribute to energy cost savings, and to gain competitive advantages in this target group by intensified customer links. By cooperation with universities, suppliers, consultants etc., especially regional utilities have the chance to become the driving force for the evolution of regional competence centers in the field of energy services and efficiency technologies.

Paper

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