Bringing lighting out of the policy darkness

Panel: Panel 2: Technologies and Products (innovation, marketing, market transformation)

Author:
Dr. Brenda Boardman, Environmental Change Unit, University of Oxford, UK

Abstract

To reduce electricity consumption in the lighting sector provides a particular - and interesting - challenge for policy makers.

The complexity for policy results from the need to focus on both bulbs and fixtures, if the savings are to be irreversible. In the short term the objective is to get consumers used to compact fluorescent lamps (CFLs), but in the long term there needs to be a switch to dedicated fixtures, that will not take an incandescent bulb. This involves two groups each of manufacturers and retailers, all four of whom have very different organisational structures and selling policies. In addition, for consumers, the move to low-energy light bulbs, particularly in dedicated fixtures, implies changing from a minor purchase with a short life to one that could be lasting as long as 40 years.

The challenges - and opportunities - provided by low-energy lighting scenarios require an innovative approach to imaginative design of fixtures, manufacturer actions on the average bulb efficiency, retailer education and displays, and consumer awareness. The different cultures and lighting infrastructures across Europe add to the task, for instance policy should encompass regulations for new buildings in some countries. The lessons learnt from past policy interventions, particularly those involving electricity utilities, will be combined with a discussion of future options. The optimal choice and sequence for policy can be identified through a strategic market transformation approach.