Panel Panel 6. Market Transformation

Approaches to Building Efficiency Businesses
Fred Gordon, Pacific Energy Associates, Inc.
John Jennings, Northwest Energy Efficiency Alliance
Dave Hewitt, Northeast Energy Efficiency Partnershzps

Pacific Gas & Electric’s 1998 Food Service Technology Center Market Effects Study
Timothy O. Caulfield, Equipoise Consulting, Inc.
Valerie Richardson, Pacific Gas & Electric Company
Richard S. Ridge, Ridge & Associates

New Product Development: The Pipeline For Future ENERGY STAR® Growth
Robin Clark, ICF Consulting
Craig Hershberg, U.S. Protection Agency
Rachel Schmeltz, U.S. Environmental Protection Agency
Marla C. Sanchez, U.S. Environmental Protection Agency
Andrew Fanara, U.S. Environmental Protection Agency

Market Transformation for Dry-Type Distribution Transformers: The Opportunity and the Challenges
Adam Hinge, Sustainable Energy Partnerships
Margaret Suozzo, American Council for an Energy-Efficient Economy
Ted Jones, Consortium for Energy Efficiency
David Korn, The Cadmus Group
Courtney Peverell, ICF Consulting

Baseline, Retention, and Persistence Studies to Track Market Transformation Goals of Residential Compact Fluorescent Lamp Programs in Mexico
David Sumi, Hagler Bailly Services
Lark Lee, Hagler Bailly Services

Residential Market Transformation: National and Regional Indicators
Laura Van Wie McGrory, Lawrence Berkeley National Laboratory
Maureen McNamara, U.S. Environmental Protection Agency
Margaret Suozzo, American Council for an Energy-Efficient Economy

The Importance of a Field Component to Program Design: Market Transformation for the "Real World"
Sarah Johnson, Ecos Consulting
Mark Newton, Ecos Consulting

A Systematic Application of Theory-Based Implementation and Evaluation of Market Transformation Programs
Steve Hastie, Navigant Consulting, Inc.
Ralph Prahl, Prahi & Associates
Phil Mosenthal, Optimal Energy, Inc.
Ann Clarke, KeySpan
Barbara Klein, KeySpan

Market Diffusion Theory and the Penetration of Combined Heat and Power
Anna Monis Shipley, American Council for an Energy-Efficient Economy
R. Neal Elliott, American Council for an Energy-Efficient Economy
Skip Laitner, U.S. Environmental Protection Agency

Performance Metrics for Market Transformation Programs: Incentivizing Progress without Strangling Creativity
Steven Nadel, American Council for an Energy-Efficient Economy
Dave Hewitt, Northeast Energy Efficiency Partnerships
Noah Horowitz, Natural Resources Defense Council
Lauren Casentini, Four Winds Alliance

The European Design Competition for Dedicated CFL Fixtures: A Successful Example of Market Transformation
Flavio Conti, European Commission Joint Research Centre
Vincent Berrutto, European Commission Joint Research Centre
Paolo Bertoldi, European Commission Directorate General Energy & Transport

Critical Differences Between Residential HVAC Customers’ and Contractors’ Perceptions
Patricia A. Lawrence, Pacific Gas and Electric Company
John C. (Jack) Jenkins, Opinion Dynamics Corporation

Green Lights and Blue Sky: Market Transformation Revealed
Marvin J. Horowitz, Demand Research
Kate Lewis, U.S. Environmental Protection Agency
Angela Coyle, U.S. Environmental Protection Agency

Building Operator Certification: A Market Transformation Venture Becomes Self-Supporting
Cynthia Putnam, Northwest Energy Efficiency Council
Jane S. Peters, Research Into Action, Inc.
Alan Mulak, Northeast Energy Efficiency Partnerships

The Role of Energy Efficiency Business Councils in the Development of a Vibrant Energy Efficiency Sector in Developing Countries
Leslie Black Cordes, Alliance to Save Energy
Joe William Loper, Alliance to Save Energy
Michelle Reid Perez, Alliance to Save Energy

Redirecting Residential Lighting Programs for Market Transformation
Bruce J. Wall, Northeast Energy Efficiency Partnerships, Inc.
David Hewitt, Northeast Energy Efficiency Partnerships, Inc.
Jeff Pratt, Pacific Energy Associates
Marc Ledbetter, Pacific Northwest National Laboratory

The Elements of Sustainability
David C. Hewitt, Northeast Energy Efficiency Partnerships, Inc.

Swoosh!? Awareness and Effects of the ENERGY STAR® Brand in Wisconsin Appliance Efficiency Programs
Shel Feldman, SFMC
Bobbi Tannenbaum, Energy Center of Wisconsin

A Modified Delphi Approach to Predict Market Transformation Program Effects
Philip Mosenthal, Optimal Energy, Inc.
Ralph Prahl, Prahl & Associates
Chris Neme, Vermont Energy Investment Corp.
Robert Cuomo, NSTAR

Status and Future Directions of the ENERGY STAR Program
Rich Brown, Lawrence Berkeley National Laboratory
Carrie Webber, Lawrence Berkeley National Laboratory
Jon Koomey, Lawrence Berkeley National Laboratory

The Role of Rebates in Market Transformation: Friend or Foe?
Michael Gibbs, ICF Consulting
Jeanne C. Townend, ICF Consulting

A Comparison -of Lighting Market Transformation Programs in New York, New England, Wisconsin, California and the Pacific Northwest
Paul Vrabel, ICF Consulting
Kathryn Gaffney, ICF Consulting
Heidi Curry, ICF Consulting

Tracking Energy Efficient Market Shares: What Really Happened in the Wisconsin Residential HVAC Market!
Richard Hasselman, Energy Center of Wisconsin
Amy C. Boyer, Opinion Dynamics Corporation
Rick G. Winch, Opinion Dynamics Corporation

Determining the Success ofMarket Development Programs and the Continuing Role of Government
PaulA. DeCotis, New York State Energy Research and Development Authority
Jennifer Ellefsen, New York State Energy Research and Development Authority
Helen Kim, New York State Energy Research and Development Authority
Mark C. Coleman, New York State Energy Research and Development Authority

Evaluations Demonstrate Federal Technical Assistance Programs Move the Market
Gretchen Jordan, Sandia National Laboratories
Nick Hall, TecMRKT Works
John Reed, TecMRKT Works
Anne Sprunt-Crawley, U.S. Department of Energy’s Federal Energy Management Program

We’re Cranking Now! A Motors Program Success Story
John Barbour, Energy Solutions
Susan Kulakowski, Energy Solutions
Alvin Harwick, Pacific Gas and Electric Company

Optimal Market Transformation Program Planning and Evaluation
Michael Parti, Applied Econometrics, Inc.
Cynthia Parti, Applied Econometrics, Inc.

NYSERDA’s Approach for Commercial Lighting Market Transformation
Priscilla Richards, New York State Energy Research and Development Authority

Making It Happen: Incorporating Energy Efficiency Into Government Purchasing
Patricia Barnes, The Consortium for Energy Efficiency
Edward J. Wisniewski, The Consortium for Energy Efficiency

Performance Tested Comfort SystemsTM Creating a Business Model for Northwest HVAC/Weatherization Contractor Training and Certification
Thomas Hewes, Oregon Office of Energy
Thomas Dowling, Dowling Consulting Services, Inc.

An Industry Transformation Framework for Achieving Sustainability
Patrick Eilert, Pacific Gas & Electric Company
Gary Fernstrom, Pacific Gas & Electric Company

Measuring Market Transformation Progress & the Binomial Test: Recent Experience at Boston Gas Company
Richard F. Spellman, GDS Associates, Inc.
Bruce Johnson, Boston Gas Company
Lori Megdal, Megdal & Associates
Shel Feldman, Shel Feldman Management Consulting

The Light at the End of the Tunnel: Future Directions in Residential Lighting Fixture Programs
Jennifer McCormick, Pacific Consulting Services
Bruce Mast, Pacific Consulting Services
Patrice Ignelzi, Pacific Consulting Services
Shel Feldman, Shel Feldman Management Consulting
Ben Bronfman, Northwest Energy Efficiency Alliance

Conventional vs. Market Transformation Energy Efficiency Programs
Masoud Almassi, Enbridge Consumers Gas

Making Performance Analysis Business-As-Usual In the Industrial Compressed-Air Market
James B. Hanna, Pacific Gas and Electric Company
Michael Baker, SBW Consulting, Inc.

Expanding the Market for Commercial Skylighting
Jon McHugh, Heschong Mahone Group
Lisa Heschong, Heschong Mahone Group

Drivers of Market Trasformation Towards Energy Efficiency: Analysis of a Case Study
Diana Ürge-Vorsatz, Central European University, Budapest, Hungary
Jochen Hauff, Central European University, Budapest, Hungary

The Success of the DesignLightsTM Consortium: Moving the Commercial Lighting Market beyond Technology and into the Design Community
Michael Mernick, ICE Consulting, Inc.
Sarah Dagher, Northeast Energy Efficiency Partnerships, Inc. (NEEP)
Brad Kates, Opinion Dynamics

LED Traffic Lights: Signaling a Global Transformation
Margaret Suozzo, American Council for an Energy-Efficient Economy
Nils Borg, BorgCo, Sweden
Dan Frering, Lighting Research Center
Melissa Lucas, Consortium for Energy Efficiency
Paul Vrabel, ICF Consulting