Panel Panel 6. Market Transformation: Designing for Lasting Change

Information Resources for Better Building Controls
Floyd Barwig, Iowa Energy Center
John House, Iowa Energy Center
Curtis Klaassen, Iowa Energy Center

Cash or Credit: What Works Better? Comparing Utility Incentive Programs with LEED®
Prasad Vaidya, The Weidt Group
Lara Greden, The Weidt Group
Jason Steinbock, The Weidt Group
David Eijadi, The Weidt Group

Evaluating Media Campaign Effectiveness: Others Do It, Why Don't We?
Lori Megdal, Megdal & Associates
Sylvia Bender, California Energy Commission

$Two Billion & Counting: A Behind the Scenes Discussion on How Focus on Energy Has Successfully Impacted the Wisconsin Multifamily New Construction Sector
Josh Arnold, Focus on Energy/Franklin Energy Services
Abby Vogen, Energy Center of Wisconsin

Two Paths to Transforming Markets through Public Sector Energy Efficiency: Bottom Up vs. Top Down
Laura Van Wie McGrory, Lawrence Berkeley National Laboratory
Philip Coleman, Lawrence Berkeley National Laboratory
David Fridley, Lawrence Berkeley National Laboratory
Jeffrey Harris, Lawrence Berkeley National Laboratory
Edgar Villaseñor Franco, Promoting an Energy-Efficient Public Sector

Lighting for Tomorrow: What Have We Learned and What About the Day After Tomorrow?
Rebecca Foster, Consortium for Energy Efficiency
Kelly Gordon, Pacific Northwest National Laboratory
Terry McGowan, American Lighting Association

Building Relationships with General Contractors: Transforming Standard Practice
Mary Jane Poynter, Vermont Energy Investment Corporation
Mark Gilbert, CREE Consulting, LLC

Bulk Procurement vs. Market Channels: International Experience with the Promotion of Compact Fluorescent Lamps (CFLs)
Peter du Pont, Danish Energy Management A/S and Joint Graduate School on Energy & Environment
Felix Felix Gooneratne, International Institute for Energy Conservation

Transforming the Market for Efficient PC Power Supplies: Opportunities Assessment and Early Experience in Canada
Philippe Dunsky, Dunsky Energy Consulting
Isabelle Saint-Laurent, Natural Resources Canada
Kent Dunn, Ecos Consulting
Vicki Fulbright Calwell, Ecos Consulting

A Successful Acceleration of Residential Air Conditioning Federal Standards Or, How to Install 30,000 13 SEER or Higher Residential AC Units in 9 Months
Jon Wellinghoff, Beckley Singleton
Doug Hampton, Nevada Power
Tom Smolarek, Cypress LTD

Changing Installation Practices of A/C Installers: Three Years of Results
Michael Stockard, TXU Electric Delivery
Phil Audet, Frontier Associates
Jay Zarnikau, Frontier Associates

How Much Is That Training Program Worth? Quantifying the Value of Training and Other 'Fuzzy' Education Events
Ingo Bensch, Energy Center of Wisconsin
Scott Pigg, Energy Center of Wisconsin
Marge Anderson, Energy Center of Wisconsin

Mainstreaming of Energy-Efficient Technologies and Construction Practices in the Residential Sector in India
Veena Dharmaraj, International Institute for Energy Conservation
Mahesh Patankar, International Institute for Energy Conservation
Tanmay Tathagat, International Institute for Energy Conservation
Archana Walia, U.S. Agency for International Development

Overcoming the Chicken and Egg Conundrum: Two Regional Successes in Addressing Market Barriers for Energy Efficient Lighting Technologies
Sara Van de Grift, Wisconsin Energy Conservation Corporation
Gabe Arnold, Efficiency Vermont
Liesel Whitney-Schulte, Franklin Energy
Dan Gaherty, Efficiency Vermont

Hey, Isn't a Market Supply and Demand?
David Cohan, Northwest Energy Efficiency Alliance
H. Skip Schick, Northwest Energy Efficiency Alliance
Jane S. Peters, Research Into Action, Inc.
Marjorie McRae, Research Into Action, Inc.

BEEP BEEP, Time to Change How You Operate: BOMA's New Energy Efficiency Program for the Commercial Real Estate Industry
Brenna Walraven, USAA Realty and BOMA Foundation
Mike Mernick, ICF International
Tom Roessler, ICF International
Deb Cloutier, JDM Associates

State Government Buildings: Meeting the ENERGY STAR® Challenge
Jim Mapp, Wisconsin Division of Energy
Norman Bair, Wisconsin Division of Energy
Barbara Smith, Wisconsin Division of Energy

Steps on the Path to Loyalty: An Assessment of ENERGY STAR® Brand Equity Indicators
Monica Nevius, Consortium for Energy Efficiency

Savings Without Rebates: Moving Toward Claiming Savings from Market Transformation
Glenn Reed, Vermont Energy Investment Corp.
Toben Galvin, Vermont Energy Investment Corp.
Blair Hamilton, Vermont Energy Investment Corp.

Cooking-Up a New Approach for Commercial Program Design
Afroz Khan, Consortium for Energy Efficiency
Ted Jones, Consortium for Energy Efficiency
Susan Loucks, Consortium for Energy Efficiency
Rick Cartwright, Hobart Corporation
Susan Andrews, New York State Energy Research and Development Authority
Mark Bramfit, Pacific Gas and Electric Company
Al Dietemann, Seattle Public Utilities
Melisa Marks, Southern California Gas Company
Kate Lewis, U.S. Environmental Protection Agency

Optimizing Energy Performance in U.S. Hotels
Jean Garris Hand, ICF International
Andrew Schulte, ICF International

Evaluation of Market Transformation Strategies for Verifying a Quality Installation Specification
John Taylor, Consortium for Energy Efficiency
Glenn Hourahan, Air Conditioning Contractors of America

Training: Designing for Lasting Change
Bobbi Tannenbaum, KEMA, Inc.
Robert Wirtshafter, Wirtshafter Associates, Inc.
Deborah Laurel, Laurel and Associates

Savings with a Twist: Market Transformation and Acquisition Working Together (and Showing Both)
Teri Duncan, Portland Energy Conservation, Inc.
Diane Ferington, Energy Trust of Oregon, Inc.
Marci Sanders, Northwest Energy Efficiency Alliance
Ken Keating, Bonneville Power Administration

What Building Operators Are Saying about BOC Training
Marjorie McRae, Research Into Action, Inc.
Beatrice Mayo, Pacific Gas & Electric

Crossing the Great Divide: Training Building Operators for Digital Monitoring and Control
Asit Patel, Association for Energy Affordability
Howard Styles, Local 94 of the International Union of Operating Engineers
Kimberlie Lenihan, New York State Energy Research and Development Authority
Michael Bobker, CUNY Institute for Urban Systems